BLUSHLY™ Privacy Policy

Last updated: August 24, 2026

BLUSHLY™ operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). BLUSHLY™ is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including information you provide when contacting us with a customer service inquiry or other request.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services and how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our Services or visit our website and through cookies and similar technologies.
• From our service providers, including companies that provide technology, payment processing, order fulfillment, shipping, analytics, and other services on our behalf.
• From our partners or other third parties, as permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, process payments, fulfill orders, remember your preferences, send notifications related to your account or orders, process purchases, returns, exchanges, or other transactions, maintain your account, arrange shipping, facilitate returns and exchanges, enable reviews where available, and improve your shopping experience.

Marketing and Advertising. We may use your personal information for marketing and promotional purposes, including sending promotional communications by email or other methods for which you have provided appropriate consent, and displaying advertisements for products or services on our Services or other websites. You may unsubscribe from promotional email communications at any time using the unsubscribe link included in those communications.

Security and Fraud Prevention. We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, protect public safety where appropriate, and secure our Services.

If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other account access information with others.

Communicating with You. We use personal information to provide customer support, respond to inquiries, communicate regarding orders and transactions, and maintain our business relationship with you.

Legal Reasons. We may use personal information to comply with applicable laws or valid legal processes, respond to requests from law enforcement or government agencies, participate in legal proceedings, enforce our terms and policies, and protect our rights or the rights of others.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and as described in this Privacy Policy. This may include:

• Shopify, vendors, suppliers, fulfillment partners, shipping carriers, payment processors, IT providers, analytics providers, customer-support providers, cloud-storage providers, and other third parties that perform services on our behalf.
• Business and marketing partners that assist us with advertising and marketing services.
• Third parties when you direct us, request us, or otherwise consent to the disclosure, such as when information is necessary to ship and fulfill your order.
• Our affiliates or entities within our corporate group, if applicable.
• Government agencies, law enforcement, courts, or other parties when disclosure is necessary to comply with applicable legal obligations.
• Parties involved in a potential business transaction, such as a merger, acquisition, restructuring, or bankruptcy.

Shopify may support personalized advertising using information about online activity across different merchants and websites. Depending on where you reside, you may have the right to opt out of certain uses of your personal information for targeted advertising or sharing.

You can exercise applicable data-sharing opt-out rights through our Shopify privacy controls:

https://icz1ds-d3.myshopify.com/pages/data-sharing-opt-out

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services.

Information submitted through our Services may be transmitted to and shared with Shopify and other service providers, including parties located in countries other than where you reside, when necessary to provide and improve the Services.

We may also use Shopify features that incorporate information obtained from your interactions with our store, other merchants, and Shopify. In certain circumstances, Shopify is responsible for processing personal information and responding to requests regarding information processed for Shopify's own purposes.

For more information about Shopify's privacy practices, please review the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You may also access Shopify's Privacy Portal at:

https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may contain links to websites, applications, or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by BLUSHLY™, we encourage you to review their privacy policies, security practices, and terms and conditions.

We do not control and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or services.

Information you provide through public or semi-public platforms, including third-party social networking platforms, may be viewable by other users and may be subject to the privacy practices of those platforms.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us using the information below to request deletion of that information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share," as those terms may be defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable measures designed to protect personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

Information transmitted over the internet may not always be secure while in transit. We recommend that you avoid using unsecured channels to communicate sensitive or confidential information.

How long we retain personal information depends on factors such as whether we need the information to maintain an account, provide Services, process transactions, comply with legal obligations, resolve disputes, prevent fraud, or enforce our contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances.

Right to Access / Know. You may have the right to request access to personal information we maintain about you.

Right to Delete. You may have the right to request deletion of certain personal information we maintain about you.

Right to Correct. You may have the right to request correction of inaccurate personal information.

Right of Portability. You may have the right to receive a copy of certain personal information we maintain about you and, where applicable, request that it be transferred to another party.

Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of personal information or processing for targeted advertising, as those terms are defined by applicable privacy laws.

You may exercise applicable opt-out rights here:

https://icz1ds-d3.myshopify.com/pages/data-sharing-opt-out

If you visit our website with a Global Privacy Control opt-out preference signal enabled, Shopify may automatically treat the signal as an opt-out request for the applicable device and browser where required by law. If Shopify is able to associate the device with a Shopify account, the request may also be applied to that account.

More information about Global Privacy Control is available at:

https://globalprivacycontrol.org/

Other than Global Privacy Control where applicable, we may not recognize other "Do Not Track" signals sent by browsers or devices.

Managing Communication Preferences. We may send promotional emails when permitted. You may unsubscribe from promotional emails at any time by using the unsubscribe option included in our emails. Even after opting out of promotional communications, we may continue to send non-promotional communications relating to your account, purchases, orders, transactions, or customer-service requests.

You may exercise applicable privacy rights through the Services or by contacting us using the information provided below.

We will not discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before processing certain requests, as permitted or required by law. Where applicable, you may designate an authorized agent to submit a privacy request on your behalf. We may require proof that you authorized the agent and may ask you to verify your identity directly with us.

We will respond to verified privacy requests within the time required by applicable law.

Complaints

If you have a complaint regarding how we process personal information, please contact us using the contact information below.

Depending on where you live, you may also have the right to appeal certain decisions regarding privacy requests or submit a complaint to the appropriate data protection or regulatory authority.

International Transfers

Personal information may be transferred, stored, or processed outside the country or jurisdiction where you reside.

Where required by applicable law, appropriate safeguards or recognized transfer mechanisms may be used for international transfers of personal information.

If personal information is transferred outside the European Economic Area or United Kingdom, applicable recognized transfer mechanisms may include the European Commission's Standard Contractual Clauses or equivalent mechanisms recognized by the appropriate UK authority, unless the destination has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, Services, technology, or applicable legal or regulatory requirements.

When changes are made, we may post the revised Privacy Policy on our website, update the "Last updated" date, and provide additional notice where required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact us:

BLUSHLY™

Email: sjimenez79@live.com

Phone: +1 562-456-8456